SEMA Mustang Build Powered by Women to be Unveiled at 2012 SEMA Show

The SEMA Mustang Build Powered By Women, better known as “High Gear,” will debut in the Ford Motor Company booth on Tuesday, October 30 at 10:00 a.m., the opening day of the 2012 SEMA Show in Las Vegas, Nevada. The 2013 Mustang GT made national headlines during the summer when more than 40 women volunteered their time and expertise to customize the vehicle in less than two months. Immediately after the unveiling, the vehicle will be auctioned to raise funds for the SEMA Memorial Scholarship Fund. Details about the auction are available at www.sema.org/auctions.

“The SEMA Mustang Build is truly inspiring,” said Marla Moore, SEMA Businesswomen’s Network (SBN) Chair. “The SBN is honored to host this historic project. We’re now excited to unveil and share the final creation with the industry at the upcoming SEMA Show.”

The SBN launched the project to showcase the talented women of the automotive industry. With SEMA and Ford Motor Co. teaming up for the build, an additional 40-plus SEMA member companies donated products and services, which includes custom paint, customized wheels, a custom leather interior, high performance suspension, and a new supercharger autographed by industry legend Vic Edelbrock.

“This project could not have happened without the amazing support of SEMA, Ford Motor Company, Source Interlink Media along with the many manufacturers who provided product for the Mustang and our awesome women build team members” said Rose Kawasaki, SBN Vehicle Build Task Force Chair.

“This project has confirmed the fact that there are a group of passionate female enthusiasts in our industry and this was an ideal undertaking to showcase their talent,” said Doug Evans, Executive VP for Source Interlink Media (SIM). SIM, which publishes dozens of leading automotive magazines including Hot Rod Magazine, was an active partner in the SEMA Mustang Build, which hosted much of the build at its headquarters in El Segundo, California.