The key highlights of the video will include:
- Urist's 3 back-to-back championships
- Urist's accomplishment in a historical perspective
- Overview of his path from a sportsman racer to dominant champion
- His testimonial and advice for becoming a dedicated drag racer
- Preparation for the 2009 season
The first three videos and the complimenting micro-site will be launched in February of 2009, with the final piece launching in March of 2009. The videos will be hosted on Nitto Tire's home site www.nittotire.com.