Las Vegas, Nev. – Jan. 07, 2009 – A major attraction has been born in Las Vegas and Shelby Automobiles, a wholly owned subsidiary of Carroll Shelby International Inc. (CSBI.PK), will conduct media tours this Friday to show off its recently completed expansion at the factory in Las Vegas.
The company recently completed a new Advanced Engineering Center and renovation of its museum. This expansion significantly enhances the company’s capabilities while also paying homage to the rich heritage of Carroll Shelby and his companies over the past 85 years. Media tours will be conducted on January 9 from 10 AM to 2 PM at the Las Vegas Motor Speedway campus during the “Shelby Bash” this weekend.
“The recent opening of the Shelby Café was the first step in making the Shelby facility a major attraction,” noted Amy Boylan, president of Shelby Automobiles. “Now we’ve finished the second phase of our expansion. From historical vehicles to the Las Vegas Motor Speedway road course, our campus represents all aspects of the Shelby lifestyle. So it’s appropriate to commemorate this new Las Vegas attraction during the annual Shelby Bash.”
The Shelby Bash will gather enthusiasts from around the globe to celebrate the opening of the redesigned factory museum at the Las Vegas factory on January 8-11, 2009. The four day event will include a car cruise from Los Angeles, chili cook-off, car show, open track sessions, a drive to Barrett-Jackson and museum tours.
“The redesigned museum was expanded to include interactive displays, as well as exhibits of historic and current Shelby cars,” explained Boylan. “From the first Cobra to the latest Ford Shelby GT500 ‘Super Snake’ and the Ford GT prototype, the museum celebrates the life and cars of Carroll Shelby. We’re planning revolving exhibits to keep the experience fresh so a trip to the museum will continue to top the list for anyone visiting Las Vegas.”
A Shelby Heritage Center is under development as part of the new museum. There, the public will have access to records, data and memorabilia from Mr. Carroll Shelby’s racing career and vehicles built by his companies. Records, including a registry, will be available for review on-site.
The Advanced Engineering Center is another key part of a major expansion at Shelby Automobiles. “Our success building Cobras, the Series 1 and Ford Mustang based supercars led to the need for an Advanced Engineering Center,” stated Gary Davis, vice president of production for Shelby Automobiles. “This facility combines the most sophisticated engineering with the common sense approach of the American hot rodder. The team will prototype and engineer new concepts that will keep the Shelby name competitive for years to come.”
The Advanced Engineering Center will eventually become the heart of the world famous Shelby Automobiles factory and mod shop. There, the company turns out a limited number of genuine Shelby Cobras, GT500KRs, Terlingua Racing Team Shelbys and Shelby Super Snakes.
Private media tours can be arranged by contacting Scott Black with TimePiece Public Relations & Marketing at (214) 520-3430.
About Shelby Automobiles, Inc. and Carroll Shelby Licensing
Founded by legend Carroll Shelby, Shelby Automobiles, Inc., (www.shelbyautos.com) manufactures and markets performance vehicles and related products. Shelby Automobiles is a division of Carroll Shelby International, Inc. (CSBI.PK). Carroll Shelby Licensing Inc., also a wholly owned division, is the exclusive holder of Carroll Shelby's trademarks and vehicle design rights. It also holds trademark rights for Shelby-branded apparel, accessories and collectibles. For more information, visit www.carrollshelbyinternational.com.