Fidanza believes you can win the 24-Hour Le Mans, and they’re backing your team. So sit down, strap in, and start your…video game console!
From Codemasters (Warwickshire, U.K.), makers of the critically acclaimed DiRT off-road and rally racing title, comes GRID, featuring performance flywheel and clutch manufacturer Fidanza as an in-game sponsor.
GRID is now available for the Playstation 3, Xbox 360, Nintendo DS, and Games for Windows consoles, taking gamers around the world in pursuit of motorsports fame, fortune, and funding. Players start their career as a rookie driver and, by winning races along the way, bolster their status and salary, which opens the door to sponsor support.
Cool cars and fun locales are central to GRID. Gamers will pilot more than 50 of the world’s most prestigious performers on licensed tracks and real-world city streets across North America, Europe, and Japan. From circuit competition to drift battles to night racing, GRID promises an unparalleled experience.
“GRID is all about the race,” said Alex Grimbley, senior producer, Codemasters. “There aren’t hundreds of cars or thousands of parts to buy. Neon lights won’t help you cross the finish line first. We’re bringing the thrill and the fun of genuine racing back to the genre.”
As seen on the black Dodge Viper (yech!) adorning the cover of GRID, the Fidanza logo is prominent throughout the game, appearing on car liveries, trackside hoardings, and the “Hero livery”-an exclusive listing assigned only to the very best AI-controlled vehicles. “Hero” cars-“the cars to beat” according to Codemasters-proudly sport the Fidanza logo on their windscreen, just below the headlights.
For more information about GRID, visit the official website at www.grid-game.com. To learn more about race-proven Fidanza flywheels, clutches, and cam gears, visit www.fidanza.com.