Long-time Woodward Dream Cruise sponsor Eaton Corporation announced today that it has teamed up with The Promotion Company, producers of motorsports and family events, to create a midway for automotive performance enthusiasts in Royal Oak s Memorial Park for the 2007 Cruise.
The Eaton Performance Park will feature prominent aftermarket retailers such as Eaton, Barry Grant, Cherry Bomb, Comp Performance Group, Dynomax, K&N and Year One. It will also offer live entertainment, family rides, and feature local food vendors and have dozens of award-winning vehicles on display.
"Vehicle customization and performance enhancement was a big part of the 1950s and 60s cruising scene and it remains an important part of the Dream Cruise and car shows today," said Jeff Romig, Eaton vice president and general manager - Performance Products Division. "The Dream Cruise itself is large and somewhat unwieldy and a lot of retailers get lost trying to reach the public. We're hopeful that the mall concept will give people a reason to come by the park and do a little shopping while also looking at beautiful cars and displays."
The Eaton Performance Park will be located within the baseball complex at Memorial Park at the northeast corner of Woodward Avenue and 13 Mile Road. Indianapolis-based The Promotion Company leased the space in the 24-acre park and will apply their more than 25 years experience in designing and managing the Performance Park to be easily accessible and fun for people of all ages.